New Media and Public Relations
Год выпуска: 2012 Автор: Sandra DuhA© Издательство: Страниц: 371 ISBN: 1433116278 Описание The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process. New theoretical perspectives are offered, along with case studies and practical suggestions for using online venues in corporate, charitable, political, cause advocacy, religious, health, university, and crisis settings. Although a number of authors from the first edition have returned to contribute to the second edition, the content of each chapter is entirely new.
Sandra DuhA©. New Media and Public Relations. – М.: , 2012. – 371 с. Deirdre K. Breakenridge. Social Media and Public Relations: Eight New Practices for the PR Professional. – М.: , 2012. – 176 с. Jeanette Smith. The New Publicity Kit. – М.: , 0. – 0 с. Jacqueline M. Layng, Terre Rosner. Media Design: The Practice of Communication Technologies. – М.: , 0. – 0 с. Deirdre Breakenridge, Thomas J. Deloughry, Tom DeLoughry. The New PR Toolkit: Strategies for Successful Media Relations. – М.: Financial Times Prentice Hall, 2003. – 272 с. Matt Haig. E-PR: The Essential Guide to Public Relations on the Internet. – М.: Kogan Page, 0. – 166 с. Roger Haywood. Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset. – М.: , 0. – 0 с. Philip Henslowe. Public Relations: A Practical Guide to the Basics. – М.: Kogan Page, 2003. – 160 с. George McKenzie. Inside Stuff: Mass Media Pros Reveal The Secrets Of Using Radio, TV & Newspapers For Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity. – М.: , 0. – 0 с. Godfrey Harris. The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why. – М.: , 2004. – 0 с. Phil Hall. The New PR: An Insider's Guide to Changing the Face of Public Relations. – М.: , 2007. – 200 с. Dennis L. Wilcox. Public Relations Writing and Media Techniques (5th Edition). – М.: , 2004. – 592 с. Aspatore Books Staff. Public Relations Best Practices 2008-2009: Industry Leaders on Understanding Client Needs, Staying on Top of Trends, and Utilizing New PR Approaches (Inside the Minds). – М.: , 2008. – 188 с. Jacquelyn Lynn. Start Your Own Public Relations Business (Start Your Own...). – М.: , 2009. – 0 с. Bruno Zavrsnik and Damjana Jerman. The model of marketing communications in business-to-business markets. – М.: LAP Lambert Academic Publishing, 2015. – 72 с. John Oluoch and Ciarra Doris. Modern Public Relations Practice in Kenya. – М.: , 2015. – 400 с. David Meerman Scott. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. – М.: , 2015. – с.
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