Год выпуска: 2012 Автор: Michel Chevalier, Michel Gutsatz Издательство: Страниц: 384 ISBN: 0470830263
Описание
Noted experts offer invaluable insights into the glamorous world of luxury retailLuxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail.Reaching the luxury customer is no longer the domain of the exclusive salona??the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of...
