Год выпуска: 2012 Автор: Pete Williams Издательство: Страниц: 120 ISBN: 0615635660
Описание
Now you can learn all the insider secrets so your business can instantly receive the publicity it deserves... This jam-packed manual covers everything you will ever need to know to create bucket-loads of cash with free publicity. a?? Discover the secrets to writing a winning press release in under an hour. a?? Find out the 6 hooks which the media can't resist. a?? Uncover the power of the 'So What' test to ensure you succeed. a?? Learn how to get the media to ask you the questions you want to answer. a?? Learn how to handle yourself in an interview. a?? Find out the press release layout techniques that ensures you stand out. a?? Discover the 'words that work.' a?? Uncover how to get your press releases into the hands of the journalists that matter. a?? Find the insider press release layout techniques that help you stand out. a?? Learn how to capitalise on any exposure you receive for years and years.
