BRAND is a four letter word: Positioning and The Real Art of Marketing Год выпуска: 2012Автор: Austin McGhieИздательство: Страниц: 288ISBN: 1599323273Описание Brand is the most abused and misusedword in the marketing lexicon. As a verb, brand is a four-letter word. Unless you’re a rancher, there’s no such thing as branding. Brand is a noun and, unlike Google, should never be used as a verb. Brand is the prize, but the actual work to be done is positioning, the art of which sits at the heart of marketing. This is a book about positioning.
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