Customer Power : How to Grow Sales and Profits in a Customer-Driven Marketplace Год выпуска: 0Автор: David C. Swaddling, Charles Phd MillerИздательство: Страниц: 0ISBN: 0970087942Описание This is one of the first books on "what to do" about powerful customers, written for managers who are ready to take action on increasing the value they deliver to customers. It offers information, recommendations, and examples about using the principlesof Customer Perceived Value for marketing strategy, marketing, operations, and service delivery management decisions. The book is targeted at strategy-level managers in every industry, both business-to-business and business-to-consumer.
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Наташа Огромное Вам спасибо, Марина! Не думала, что получу такие материалы, да еще так быстро! Еще раз искренне благодарю!
