Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era Год выпуска: 0Автор: Bjorn Bjerke, Claes HultmanИздательство: Страниц: 0ISBN: 1840649127Описание ?The cornerstones of the book?s thesis are core aspects of knowledge, change, understanding, marketing behaviour and entrepreneurship, in the context of small firms. The focal aspect of the book is marketing of small firms which are growing through entrepreneurship, in essence entrepreneurial marketing. This is a scholarly text which presents complex perspectives in a thoughtful, well founded and researched format. It reviews the core concepts studiously and produces a conceptual framework of insight and vision. As someone who has worked in this field for most of my academic life, I was pleased to be enlightened by the carefully integrated constructs of the book. I thoroughly enjoyed reading this volume. It is a must read for serious scholars of entrepreneurial marketing.? - David J. Carson, University of Ulster, UK ?This is a "must read" book for all those involved in academic marketing and management practice. In my view, Professors Bjerke and Hultman...
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Ольга, 23.10 Дорогая Юля, здравствуйте! Огромное Вам спасибо за рефераты, я сегодня их забрала и прочитала, в понедельник поедем сдавать в экстернат. Не могу не сказать Вам, что Вы очень талантливый и тонкий человек. Я хорошо знаю, что образование, каким бы качественным оно не было, не даёт возможности безошибочно почувствовать поставленную задачу. Высокое качество Ваших работ бесспорно, однако меня больше всего поразила точность и артистичность не просто реализации цели и задач исследования, а исполнения АВТОРСКОЙ по духу работы: в нашем случае это не просто рефераты на заданную тему, а рефераты совершенно определённого качественно (в смысле возраста, уровня образования и т.п.) автора. Выражаю Вам своё восхищение, надеюсь на дальнейшее сотрудничество.
