Год выпуска: 0 Автор: Michael Silva, Terry McGann Издательство: Страниц: 0 ISBN: 0471515493
Описание
"A lively and informative compilation of methods used by savvy, recognized CEOs to survive and thrive in a crisis. Silva and McGann recount contemporary corporate war stories that illustrate the impracticality of planning for a crisis—common or catastrophic—and the necessity of exercising vision, creativity, and flexibility to avoid or endure a crisis."—David H. Murdock, Chairman of the Board, Chief Executive Officer, Dole Food Company "This book is an indispensable asset for any corporate executive facing the inevitability of crisis control."—Craig L. Fuller, Senior Vice President, Philip Morris Companies Inc. " Whether dealing with a sudden crisis of unimaginable size or the daily press of issues, each has the potential to explode into a major catastrophe. Overdrive gives specific answers to questions that you hoped you'd never have to ask. Silva and McGann offer practical, proven solutions that every executive needs in order to lead in our crisis...
