The Laws of Choice: Predicting Customer Behavior Год выпуска: 1997Автор: Eric MarderИздательство: Free PressСтраниц: 468ISBN: 0684835452Описание How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to support any definitive "laws" of customer choice. Now, in this much-anticipated major work, Eric Marder reveals how universal patterns in survey responses lead not only to general principles in marketing but to empirically verifiable laws of human nature itself. Drawing on forty years of applying his pioneering experimental design techniques to marketing research surveys, Marder presents a global theory of choice behavior, supported by original data reported here for the first time from thousands of massive real-life experiments based on millions of interviews. His dramatic findings about pricing, optimal marketing tactics, product evaluation,...
Похожие книги
Twentieth Century Fund/Century Foundation, Century Foundation Task Force on the Future of Unions. What's Next for Organized Labor?: Report of the Century Foundation Task Force on the Future of Unions. – М.: , 0. – 0 с. K. Alec Chrystal, Rupert Pennant-Rea, British Association for the Advancement of Science Section F. Public Choice Analysis of Economic Policy (British Association for the Advancement of Science Books). – М.: , 0. – 0 с. Ian R. Bowler, C. R. Bryant, C. Cocklin, Chris Cocklin, International Geographical Union Commission on the Sustainability of R. The Sustainability of Rural Systems - Geographical Interpretations. – М.: , 0. – 0 с. Peg Pickering, Jonathan How to Make the Most of Your Workday Clark. How to Make the Most of Your Workday. – М.: , 0. – 0 с. The Editors of Career Press, Career Press Inc. Resumes! Resumes! Resumes!: Top Career Experts Show You the Job-Landing Resumes That Sold Them. – М.: , 0. – 0 с. Susan A. Resetar, Frank A. Camm, Jeffrey A. Drezner, Rand Corporation, United States Dept. of Defense Office of the Secretary of Defense, National Defense Research Institute. Environmental Management in Design: Designs from Volvo and Hewlett-Packard for the Department of Defense. – М.: , 0. – 0 с. C. R. Neu, Charles Wolf, United States Dept. of Defense Office of the Secretary of Defense, Rand, National Defense Research Institute. The Economic Dimensions of National Security. – М.: , 0. – 0 с. Dag Harald Claes, Dag Harald Claes ARENA: Advanced Research on the Europeanisation of the Nation-State. The Politics of Oil-Producer Cooperation. – М.: , 0. – 0 с. State of the Art of Research in International Marketing Conference. Handbook of Research in International Marketing. – М.: , 2003. – 0 с. From the editors of Kiplingers Personal Finance Magazine. Know Your Legal Rights: Protect Yourself from Common Legal Problems That Can Really Cost You (Kiplinger's Personal Finance). – М.: , 2005. – 336 с. Committee on the Significance of International Transport of Air Pollutants, National Research Counci. Global Sources of Local Pollution: An Assessment of Long-Range Transport of Key Air Pollutants to and from the United States. – М.: , 2010. – 225 с. Committee on Forefronts of Science at the Interface of Physical and Life Sciences, National Research. Research at the Intersection of the Physical and Life Sciences. – М.: , 2010. – 102 с. The Run of the. The Run of the House. – М.: , 1993. – 0 с. The Centre for Public Law at the University of Cambridge. Constitutional Reform in the United Kingdom. – М.: , 2011. – 144 с. Edited by Jack Beatson and Eltjo Schrage, with the collaboration of Mindy Chen-Wishart, Martin Hogg. Cases, Materials and Texts on Unjustified Enrichment. – М.: , 2011. – 640 с. Edited by Dagmar Schiek, Lisa Waddington and Mark Bell (with the collaboration of Tufyal Choudhury. Cases, Materials and Text on National, Supranational and International Non-Discrimination Law. – М.: , 2011. – 1118 с. The Editors of Hamptons Cottages and Gardens. Hamptons Havens : The Best of Hamptons Cottages and Gardens. – М.: Bulfinch, 2005. – 192 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Дарья, 03.06 Господи, простите, что так мучаю Вас. только что мне сказали, что план, который Вы мне составили хороший, главное, чтобы все было выполнено по требованиям.
