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Voices into Choices: Acting on the Voice of the Customer



Год выпуска: 2005
Автор: Gary Burchill, Christina Hepner Brodie
Издательство: Joiner/Oriel Inc
Страниц: 430
ISBN: 1-884731-13-9
Описание
Voices into Choices was written and published through a collaboration between Joiner Associates Incorporated and the Center for Quality of Management (CQM). The book is an outgrowth of CQM working with its member organizations to help them become more customer focused in their decision making process. Throughout the development of Voices into Choices, we worked with these members to refine the process, by having them use and test our writing with their actual projects. We also involved numerous customers from both organizations in a review process.


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Галина
Большое спасибо! Думаю вскоре обратиться вновь, нужна будет консультация по менеджменту.