Children As Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psychology) Год выпуска: 0Автор: Barrie Gunter, Adrian FurnhamИздательство: Страниц: 0ISBN: 0415185351Описание The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stages of consumer development which children pass through and examines the key sources upon young people's consumer socialization. It examines: the kinds of things young people consume; how they use their money; how they respond to different types of advertising; and whether they need to be protected through special legislation and regulation.
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Елена Огромное Вам спасибо за адресок. Там проконсультировали мою тему и это здорово. Я уже отчаялась найти кого-нибудь - все отказывались
