Service Quality: New Directions in Theory and Practice Год выпуска: 0Автор: Roland T. Rust, Richard L. OliverИздательство: Страниц: 0ISBN: 0803949200Описание In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
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Нина Здравствуйте Юлия. Защита прошла на "Ура"! Отметка-отлично. Кошмарный сон позади. Спасибо за помощь и сотрудничество!
