Warp Speed Branding: The Impact of Technology on Marketing Год выпуска: 1999Автор: Agnieszka M. WinklerИздательство: John Wiley and Sons, LtdСтраниц: 240ISBN: 0-471-29555-8Описание "We have all experienced the acceleration of our lives and our work towards Internet speed. Ms.Winkler has given us anecdotes, templates and commonsense advice, all focused on teaching us how to use the acceleration of technology to build better brands, products, and organizations." Paul Otellini, Executive Vice President, Intel Corporation "This book is an engaging must-read for all brand shepherds, young and old. The rapid speed of global technological change has dramatically redefined all traditional concepts of consumers, stakeholders, marketing, and branding. Attitude, capability, and mass customization are now king." Carl James Yankowski, President & CEO, Reebok Brands "For marketers who are charged with retaining or creating brand advantage in the future, this is a must read. You'll find a refreshing challenge to the status quo and new ideas to consider." Jan Soderstrom, EVP International...
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Ирина Марина Михайловна, хочу выразить вам огромную благодарность за дипломную работу после вашего сопровождения. Моему профессору она очень понравилась, принял ее почти в таком виде как вы советовали, с незначительным редактированием содержания, которое я сделала сама.
