Advertising Progress: American Business and the Rise of Consumer Marketing Год выпуска: 0Автор: Pamela Walker LairdИздательство: Страниц: 0ISBN: 0801866456Описание Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why?in the intense competitions for both markets and cultural authority?the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
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Елена Юлия, здравствуйте. По результатам встречи с научным руководителем - вроде как менять ничего не надо, нужно будет чуть подправить один из выводов, но я это все сама сделаю. В остальном работа после вашего сопровождения отличная. С законами все получилось прекрасно - она в первую очередь их посмотрела. Спасибо Вам огромное!!!!!
