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Marketing: Critical Perspectives on Business and Management (Five Volume Set)



Год выпуска: 0
Автор: Michael J. Baker
Издательство:
Страниц: 0
ISBN: 0415213967
Описание
This outstanding multi-volume set gathers together the most important articles and essays on the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes approximately 160 articles, combining the best of both the American and European literature and covering a period of over 70 years.


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