Global E-Commerce and Online Marketing: Watching the Evolution Год выпуска: 0Автор: Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert MundorfИздательство: Страниц: 0ISBN: 1567204074Описание Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editorsoffer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business. The book's global perspective and cross disciplinary orientation will give marketing executives and their top level colleagues the framework they need to help their companies prosper.
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Татьяна, 30.11 Здравствуйте,Юлия!Спасибо большое,Вы меня очень выручили! Всего Вам хорошего!
