Game Changers. The Evolution of Advertising Год выпуска: 2013Издательство: Страниц: 312ISBN: 3836545241Описание Where great ideas come to roar. The campaigns that changed the advertising industry forever A celebration of “the misfits, the rebels, the troublemakers, the round pegs in the square holes” who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen’s “Think Small” to the “Nike Fuelband” to Levi’s “Laundrette” and Burger King’s “Subservient Chicken,” this book looks at the history behind some 150 pieces of work to ask how and why those who “Just Do It” did it. Edited by Cannes Lions with Peter Russell and Senta Slingerland, with anintroduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell, this is the first definitive history of how advertising got from there to here, and where it’s going next. The Cannes Lions International...
Похожие книги
Twentieth Century Fund/Century Foundation, Century Foundation Task Force on the Future of Unions. What's Next for Organized Labor?: Report of the Century Foundation Task Force on the Future of Unions. – М.: , 0. – 0 с. K. Alec Chrystal, Rupert Pennant-Rea, British Association for the Advancement of Science Section F. Public Choice Analysis of Economic Policy (British Association for the Advancement of Science Books). – М.: , 0. – 0 с. Dahlem Workshop on Genetic and Cultural Evolution of Cooperation 2002, Peter Hammerstein. Genetic and Cultural Evolution of Cooperation (Dahlem Workshop Reports.). – М.: , 0. – 0 с. Ian R. Bowler, C. R. Bryant, C. Cocklin, Chris Cocklin, International Geographical Union Commission on the Sustainability of R. The Sustainability of Rural Systems - Geographical Interpretations. – М.: , 0. – 0 с. Peg Pickering, Jonathan How to Make the Most of Your Workday Clark. How to Make the Most of Your Workday. – М.: , 0. – 0 с. The Editors of Career Press, Career Press Inc. Resumes! Resumes! Resumes!: Top Career Experts Show You the Job-Landing Resumes That Sold Them. – М.: , 0. – 0 с. Susan A. Resetar, Frank A. Camm, Jeffrey A. Drezner, Rand Corporation, United States Dept. of Defense Office of the Secretary of Defense, National Defense Research Institute. Environmental Management in Design: Designs from Volvo and Hewlett-Packard for the Department of Defense. – М.: , 0. – 0 с. C. R. Neu, Charles Wolf, United States Dept. of Defense Office of the Secretary of Defense, Rand, National Defense Research Institute. The Economic Dimensions of National Security. – М.: , 0. – 0 с. Dag Harald Claes, Dag Harald Claes ARENA: Advanced Research on the Europeanisation of the Nation-State. The Politics of Oil-Producer Cooperation. – М.: , 0. – 0 с. State of the Art of Research in International Marketing Conference. Handbook of Research in International Marketing. – М.: , 2003. – 0 с. From the editors of Kiplingers Personal Finance Magazine. Retire Worry-Free: Money-Smart Ways to Build the Nest Egg You'll Need (Retire Worry Free). – М.: , 2005. – 288 с. From the editors of Kiplingers Personal Finance Magazine. Financing College: How Much You'll Really Have to Pay and How to Get the Money (Financing College). – М.: , 2005. – 336 с. The Editors of Homeowner. The House Plans Bible. – М.: , 2006. – 560 с. Committee on the Significance of International Transport of Air Pollutants, National Research Counci. Global Sources of Local Pollution: An Assessment of Long-Range Transport of Key Air Pollutants to and from the United States. – М.: , 2010. – 225 с. Committee on Forefronts of Science at the Interface of Physical and Life Sciences, National Research. Research at the Intersection of the Physical and Life Sciences. – М.: , 2010. – 102 с. The Run of the. The Run of the House. – М.: , 1993. – 0 с. The Editors of Hamptons Cottages and Gardens. Hamptons Havens : The Best of Hamptons Cottages and Gardens. – М.: Bulfinch, 2005. – 192 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Анна Большое спасибо за все, первоначальный вариант был самым верным. Диплом после вашего сопровождения защищен на четыре.
