Essentials of Entrepreneurship and Small Business Management (4th Edition) Год выпуска: 2004Автор: Thomas W. ZimmererИздательство: Страниц: 0ISBN: 0131491784Описание Book Description This fourth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.
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Ирина Здравствуйте, Юлия! Хочу сказать большое спасибо за написанную Вами работу, которая понравилась преподавателю и мне лично. Надеюсь на дальнейшее сотрудничество.
