Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series) Год выпуска: 2004Автор: Mark E. ParryИздательство: Страниц: 0ISBN: 0071450939Описание Book Description THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
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Евгения Здравствуйте Марина! Хочу сказать большое спасибо за консультацию. Пришлось доработать текст под себя, кое что ещё и дописать. Но в целом, неплохо.
