International Marketing
Год выпуска: 2005 Автор: Rakesh Mohan Joshi Издательство: Страниц: 0 ISBN: 0195671236 Описание Book DescriptionInternational Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing, and trade logistics, and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.
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Анастасия Спасибо вам за помощь! :) Меня в работе все устраивает, надеюсь преподавателя тоже. ;) Теперь знаю куда обращаться. Еще раз спасибо!