Marketing Strategy : A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) Год выпуска: 2005Автор: Orville C WalkerИздательство: Страниц: 0ISBN: 0072961902Описание Book DescriptionMarketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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Наталья, 25.06 Здравствуйте, Марина. Хочу Вас поблагодарить за диплом, сегодня у меня была защита, защитилась на отл. Ваша помощь была неоценимой!
