Marketing Research Год выпуска: 2006Автор: David A. Aaker, V. Kumar, George S. DayИздательство: WileyСтраниц: 792ISBN: 0470050764Описание This new edition brings to the forefront the relevance of marketing intelligence and the power of the Internet in marketing research applications. The book focuses on the recent trends in marketing intelligence and explains how its various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship. Readers will then learn how to apply the research to business strategies in order to win the customers' share of purchases.
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