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Globalization and the Rise of “Haier”


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Год выпуска: 2012
Автор: Chengxiu (Karen) Suo
Издательство: LAP Lambert Academic Publishing
Страниц: 324
ISBN: 9783659283864
Описание
 Globalization and the Rise of “Haier” adopts a combined perspective of intercultural/ international communication and organizational communication as it investigates how Haier Group—a leading China-based,transnational company—has discursively and strategically cultivated an organizational environment that fosters strategic organizational change in an age of globalization. Theoretical positions guiding this qualitative, discourse analysis study include: the nexus of the global and the local,glocalization, transculturation, hybridity, organizational communication and organization/corporate public discourse analysis. To reveal the impact of globalization on organizational communication in a primarily non-Western context, this study takes an interpretive-oriented approach. This book is significant as it demonstrates, from both a Chinese viewpoint and a Western perspective, how a non-West based corporation has entered the economic realm of the West and the globe thereby adding to the scant...

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Здравствуйте Ирина. Большое Вам спасибо за сделанную работу после вашего сопровождения.