Simon Whitfield and the 2000 Olympic Triathlon Год выпуска: 2010Автор: Simon DarnellИздательство: LAP Lambert Academic PublishingСтраниц: 148ISBN: 9783838333847Описание In 2000, Canadian Simon Whitfield won the first ever gold medal in the Olympic men''s triathlon in Sydney, Australia. The win quickly propelled him to the status of Canadian celebrity athlete and afforded him commercial opportunities such as corporate sponsorships and a series of product endorsements. Drawing on a textual analysis and keyword search of Canadian media coverage, and interviews with journalists who covered Whitfield and marketers who worked with him, this study illustrates the processes by which Whitfield became a media and marketing commodity. The results show how Whitfield''s positive media image contributed to his marketability along a promotional chain and demonstrate intertextual linkages between media production and marketing as they relate to celebrity athletes in Canada.
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Ирина Юлия, добрый вечер! Я сдала диплом после вашего сопровождения на 5. Спасибо Вам! Конечно все выводы и заключения наши были исправленны! Однако, хочу сказать, что мы двоем защищались у этого научного руководителя и все было достойно! Я не верила, что в МГУ серьезные требования!!! Ан нет!!! Всего Вам доброго! Все-равно спасибо!!!
