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Gratification Of Pakistani Audiences In United States



Год выпуска: 2013
Автор: Shazia Hashmat
Издательство: LAP Lambert Academic Publishing
Страниц: 108
ISBN: 9783659397318
Описание
This study investigates the “TV Channels of Pakistan on U.S.A Cable Network and Gratification of Pakistani Audiences in United States” through survey using interviews’ schedule as a tool of data collection. It targeted working and non working males and females living in Maryland, United States of America, aged 20-60 years and viewing Pakistani television channels on American cable network. The study recorded the respondent’s gratification through consumption patterns, level of viewing, preferred channels and programs, favorite watching time and future needs from these channels.


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