Год выпуска: 2015 Автор: Mudassar H. Shah and Chen Xianhong Издательство: LAP Lambert Academic Publishing Страниц: 252 ISBN: 9783659679353
Описание
This book looks into one of the widely debated issue the role of corporations for the social development of the Chinese society in catching up with the four fold of functionality of advertising and public relations. Wherein, this book questions either is it necessary for the practices of advertising and public relations to adhere to the path of CSR in the Western perspective or choose a different path? It could catch up with the desired social and national development without loosing Chinese original(traditional) system of norms that legitimate to the United China. Corporate practices in which corporate communication (advertising and PR) considered by organizations in ‘Confucius dynamism’ through ‘Li’ and ‘Ren’ that dominantly governed by principle of dialogue, contract, philanthropy and market that is significant to corporate communication. Corporate relationship is the comprehensive program when it encompasses ethical, legal, philanthropic, and economic expectations of the Chinese...
