The Influence of Materialism on Consumption Indebtedness Год выпуска: 2009Автор: Mateus PonchioИздательство: LAP Lambert Academic PublishingСтраниц: 144ISBN: 9783838319988Описание Income distribution in Brazil is highly unequal and, although consumption at the bottom of the pyramid has increased in the last years, there are millions of individuals living at the margins of a fast growing consumer society. In this book, the influence of materialism (defined as the importance attributed to the possession and acquisition of material goods) on consumer indebtedness is investigated within a context that is characterized by poverty and by high interest rates, limited access to credit and to quality affordable goods. It is argued that not only adverse economic factors lead people to get into debt; and that the study of demand for credit for consumption purposes must include variables of a psychological nature. It is suggested that the low income materialistic consumers experience feelings of powerlessness and exclusion because of the gap that exists between their possessions and their desires. Lines of conduct to combat this marginalization from the consumer society...
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Алина Здравствуйте! Хочу поблагодарить Вас за проделанную работу! Курсовая защищена, оценка - отлично! Спасибо огромное за понимание и готовность помочь)))
