How to Place Products Without the Use of Product Placement Год выпуска: 2011Автор: Marie Jinnemo and Sandra PetterssonИздательство: LAP Lambert Academic PublishingСтраниц: 108ISBN: 9783845429342Описание The book contributes to an understanding of how the process of product placement functions and how the new Swedish Radio and Television law has, so far, influenced the different parties involved in the product placement process. The book will also give an insight in how the different parties involved, handle the ethical issues around product placement and product placement with alcoholic beverages. The purpose is also to give an understanding of if and how alcoholic beverages can be exposed in television despite the new conditions that the Swedish Radio and Televsion law has caused.
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Павел Мой преподаватель, с которым я работаю уже несколько лет - под его руководством я писал дипломную работу, в прошлый раз, когда вы давали мне курсовик по Инновационному менеджменту, был удивлён и крайне смущен моей работой. Он сказал, что она очень грамотно составлена и вообще выполнена на высоком уровне. Он высказал своё сомнение в том, что я делал её самостоятельно. Я наврал, что составил данную работу из нескольких кусков, найденных в интернете. :) Он поставил мне пятёрку, конечно, но по его поведению было видно, что делает он это не с чистой совестью, так что мне не хотелось бы излишне смущать своего преподавателя ещё раз :)
