The Effects of Self-Referencing on Mood and Information Processing Год выпуска: 2012Автор: Michael MehlerИздательство: LAP Lambert Academic PublishingСтраниц: 68ISBN: 9783659215957Описание Research in the area of attitude change has demonstrated that people can process a persuasive message in a systematic or heuristic manner (Chaiken, 1980). In relation to mood, it has been shown that positive mood increases heuristic processing, whereas negative mood increases systematic processing. In the current study, we were interested in examining one factor that may increase happy people’s ability or desire to systematically process a persuasive message, self- referencing. Self-referencing occurs when information is processed by relating it to oneself or one’s personal experience. After a happy, neutral, or sad mood was induced, participants were exposed to a message with either self-referencing or no self-referencing in the content. Participants’ attitude change toward the message was then assessed. Results showed that happy participants systematically processed only when the message was self-referencing, supporting our predictions. Results suggest that self-referencing...
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Роман Получил ваше письмо с советами по курсовой работе. Файл открылся без проблем. Огромное спасибо за качество работы и оперативность.
