Computer Culture and The Evolution of Sikh Courtship Rituals Год выпуска: 2013Автор: Amandeep Takhar-Lail and Pepukayi ChitakunyeИздательство: Scholars' PressСтраниц: 500ISBN: 9783639701418Описание This book explores the role of consumption in cultural change. While many recent studies highlight the significance of online dating and virtual communities within Western communities, this book provides a detailed exploration of the British Sikh sub-culture and how online dating has encouraged the evolution of their marital rituals within a Western context. Findings illustrated the substantial personalised identity conflicts that were encountered by young British Sikhs. The integration of Eastern and Western courtship rituals within the space of shaadi.com was a significant aspect of the experiential consumption of this site. Young British Sikhs engaged in a journey of hybrid identity discovery, empowered by the characteristics of shaadi.com culture, such as liminality and ritual transference. In conclusion a theorisation of this virtual space of hybrid identity negotiation in relation to the British Sikh community is proposed, suggesting four hybrid identity positions. The...
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Ната Хочу поблагодарить Вас за замечательную курсовую по Менеджменту. В августе месяце Вы сопровождали работу на тему "Формирование :". Преподаватель оценил ее на "отлично"! Спасибо, Вам, Марина.
