Interpreting and analyzing the competitiveness of tourism destinations Год выпуска: 2012Автор: Ivett SzivaИздательство: LAP Lambert Academic PublishingСтраниц: 192ISBN: 9783659245053Описание The changes of the touristic market created new power relations among the players. Because of the fierce competition between destinations, more and more attention is paid to the competitiveness of destinations. I encountered the subject matter at the beginning of my doctoral studies, when during my field-work I confronted the problems of Hungarian rural destinations with their human destinies and institutional problems, which „breathed me in” and motivated further research. This book contains my PhD research work, highlighting the theoretical issues of destinations’ competitiveness, with a focus on cluster-theory, assuring a proper analytical framework for the question “What assure the competitiveness of a destination?” Being highly committed to the topic, it was important to undertake a deep, qualitative analysis, showing the most important cultural and organizational factors as well by analyzing one Hungarian and two Austrian cases. As a result of the research, the differentiated...
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Альбина Здравствуйте Марина...огромное спасидо за Вашу работу...диплом после вашего сопровождения защитила на отлично... еще раз спасибо :-)
