MEDIA PLANNING - THE IMPACT OF TV ADVERTISEMENTS ON CHILDREN Год выпуска: 2012Автор: makarand upadhyayaИздательство: LAP Lambert Academic PublishingСтраниц: 220ISBN: 9783659283093Описание This book examines research concerned with advertising to children on television. Its purpose is to establish the status of our knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can use fully inform regulation of advertising aimed at young viewers. It comes at a time when concern is growing about the effectiveness of television advertising in light of technological developments in media. Such developments include the rapid growth of television channels that are available via a number of platforms—terrestrial, satellite, and cable—and that are being further facilitated through the transition of broadcasting from analogue to digital transmission.Digitalization means not only more television channels for viewers to choose from but also greater scope for interactivity. This, in turn, may mean more power to consumers to select what to watch,when to watch, and how to watch.
Похожие книги
Twentieth Century Fund/Century Foundation, Century Foundation Task Force on the Future of Unions. What's Next for Organized Labor?: Report of the Century Foundation Task Force on the Future of Unions. – М.: , 0. – 0 с. K. Alec Chrystal, Rupert Pennant-Rea, British Association for the Advancement of Science Section F. Public Choice Analysis of Economic Policy (British Association for the Advancement of Science Books). – М.: , 0. – 0 с. Ian R. Bowler, C. R. Bryant, C. Cocklin, Chris Cocklin, International Geographical Union Commission on the Sustainability of R. The Sustainability of Rural Systems - Geographical Interpretations. – М.: , 0. – 0 с. Peg Pickering, Jonathan How to Make the Most of Your Workday Clark. How to Make the Most of Your Workday. – М.: , 0. – 0 с. Susan A. Resetar, Frank A. Camm, Jeffrey A. Drezner, Rand Corporation, United States Dept. of Defense Office of the Secretary of Defense, National Defense Research Institute. Environmental Management in Design: Designs from Volvo and Hewlett-Packard for the Department of Defense. – М.: , 0. – 0 с. Dag Harald Claes, Dag Harald Claes ARENA: Advanced Research on the Europeanisation of the Nation-State. The Politics of Oil-Producer Cooperation. – М.: , 0. – 0 с. Dorothy J. Solinger, David A. Smith, Steven Topik, University of California Institute on Global Conflict and Cooperation. States and Sovereignty in the Global Economy. – М.: , 0. – 0 с. International Conference on the Conduct of Monetary Policy, Jin-Lung Lin, Jia-Dong Shea, Chung-Shu Wu, Gerald P., Jr. Dwyer, Gerald P. Dwyer. Monetary Policy and Taiwan's Economy (Academia Studies in Asian Economies Series). – М.: , 0. – 0 с. Workshop on the Life of a Process Model--From Conception to Action, S. Macchietto, S. P. Asprey. Dynamic Model Development: Methods, Theory and Applications (Computer-Aided Chemical Engineering). – М.: , 0. – 0 с. From the editors of Kiplingers Personal Finance Magazine. Retire Worry-Free: Money-Smart Ways to Build the Nest Egg You'll Need (Retire Worry Free). – М.: , 2005. – 288 с. The Editors of Homeowner. The House Plans Bible. – М.: , 2006. – 560 с. Sharan Jagpal, with the assistance of Shireen Jagpal. Fusion for Profit: How Marketing and Finance Can Work Together to Create Value. – М.: , 2008. – 664 с. Committee on the Significance of International Transport of Air Pollutants, National Research Counci. Global Sources of Local Pollution: An Assessment of Long-Range Transport of Key Air Pollutants to and from the United States. – М.: , 2010. – 225 с. Committee on Forefronts of Science at the Interface of Physical and Life Sciences, National Research. Research at the Intersection of the Physical and Life Sciences. – М.: , 2010. – 102 с. The Run of the. The Run of the House. – М.: , 1993. – 0 с. Edited by Dagmar Schiek, Lisa Waddington and Mark Bell (with the collaboration of Tufyal Choudhury. Cases, Materials and Text on National, Supranational and International Non-Discrimination Law. – М.: , 2011. – 1118 с. The Editors of Hamptons Cottages and Gardens. Hamptons Havens : The Best of Hamptons Cottages and Gardens. – М.: Bulfinch, 2005. – 192 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Алина Здравствуйте! Хочу поблагодарить Вас за проделанную работу! Курсовая защищена, оценка - отлично! Спасибо огромное за понимание и готовность помочь)))
