The contribution of ‘soft Ps’ to retained revenue in retailing Год выпуска: 2012Автор: Jilson ZimutoИздательство: LAP Lambert Academic PublishingСтраниц: 56ISBN: 9783659302084Описание Traditionally, people, physical evidence and process (3Ps) have gained widespread acceptance in the services marketing literature. The soft Ps (3Ps) together represent the service and provide the evidence that makes services more tangible. However, these unique soft Ps of services marketing are argued to be within the control of the retail businesses that offer physical products as well. They influence the customer’s initial decision to purchase a product, customer’s level of satisfaction and repurchase decisions. Retailers are encouraged to rely heavily upon servicescapes, dramaturgy and blueprinting to enhance the provision of product quality to acquire and retain their customers for more revenue.
Похожие книги
Cyndi Crother, The Crew of World-Famous Pike Place Fish. Catch! A Fishmonger's Guide to Greatness. – М.: , 0. – 0 с. Twentieth Century Fund/Century Foundation, Century Foundation Task Force on the Future of Unions. What's Next for Organized Labor?: Report of the Century Foundation Task Force on the Future of Unions. – М.: , 0. – 0 с. K. Alec Chrystal, Rupert Pennant-Rea, British Association for the Advancement of Science Section F. Public Choice Analysis of Economic Policy (British Association for the Advancement of Science Books). – М.: , 0. – 0 с. M. Fogiel, Staff of Rea, Research and Education Association, Research, The Staff of Education Association. Microeconomics Super Review. – М.: , 0. – 0 с. Ian R. Bowler, C. R. Bryant, C. Cocklin, Chris Cocklin, International Geographical Union Commission on the Sustainability of R. The Sustainability of Rural Systems - Geographical Interpretations. – М.: , 0. – 0 с. Peg Pickering, Jonathan How to Make the Most of Your Workday Clark. How to Make the Most of Your Workday. – М.: , 0. – 0 с. Susan A. Resetar, Frank A. Camm, Jeffrey A. Drezner, Rand Corporation, United States Dept. of Defense Office of the Secretary of Defense, National Defense Research Institute. Environmental Management in Design: Designs from Volvo and Hewlett-Packard for the Department of Defense. – М.: , 0. – 0 с. C. R. Neu, Charles Wolf, United States Dept. of Defense Office of the Secretary of Defense, Rand, National Defense Research Institute. The Economic Dimensions of National Security. – М.: , 0. – 0 с. Dag Harald Claes, Dag Harald Claes ARENA: Advanced Research on the Europeanisation of the Nation-State. The Politics of Oil-Producer Cooperation. – М.: , 0. – 0 с. Workshop on the Life of a Process Model--From Conception to Action, S. Macchietto, S. P. Asprey. Dynamic Model Development: Methods, Theory and Applications (Computer-Aided Chemical Engineering). – М.: , 0. – 0 с. From the editors of Kiplingers Personal Finance Magazine. Retire Worry-Free: Money-Smart Ways to Build the Nest Egg You'll Need (Retire Worry Free). – М.: , 2005. – 288 с. From the editors of Kiplingers Personal Finance Magazine. Financing College: How Much You'll Really Have to Pay and How to Get the Money (Financing College). – М.: , 2005. – 336 с. Committee on the Significance of International Transport of Air Pollutants, National Research Counci. Global Sources of Local Pollution: An Assessment of Long-Range Transport of Key Air Pollutants to and from the United States. – М.: , 2010. – 225 с. Committee on Forefronts of Science at the Interface of Physical and Life Sciences, National Research. Research at the Intersection of the Physical and Life Sciences. – М.: , 2010. – 102 с. The Run of the. The Run of the House. – М.: , 1993. – 0 с. Edited by Jack Beatson and Eltjo Schrage, with the collaboration of Mindy Chen-Wishart, Martin Hogg. Cases, Materials and Texts on Unjustified Enrichment. – М.: , 2011. – 640 с. The Editors of Hamptons Cottages and Gardens. Hamptons Havens : The Best of Hamptons Cottages and Gardens. – М.: Bulfinch, 2005. – 192 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Алина, 14.08 Спасибо большое за разъяснения! Мне они очень помогли...
