Marketing Audit and Performance: A Case of Parastatals Год выпуска: 2013Автор: Bonventure Onyango Odote and Wyckliffe Otieno RobbyИздательство: LAP Lambert Academic PublishingСтраниц: 128ISBN: 9783659465956Описание This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
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Екатерина Спасибо Вам большое за консультацию. Поставили 5.
