The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets Год выпуска: 2010Автор: Dr. Edin Guclu SozerИздательство: LAP Lambert Academic PublishingСтраниц: 208ISBN: 9783838355658Описание A newly popular member of the integrated marketing communications strategy is the sponsorship of events. Currently, sponsorship activities hold an important share in overall communication budget of brands. This trend also increases the expectations on the return and financial contribution of these investments. This book provides a comprehensive analysis of sponsorship dynamics as well as the exploration of the relationship between sponsorship and customer based brand equity (CBBE). The book explains the details of the research study which measures the effects of sponsorship involvement on CBBE and provides a discussion on the results of the research together with the explanation of implications for brand managers. The comprehensive analysis of sponsorship dynamics and the theoretical model developed make this book a valuable source of information for both researchers and brand managers. For researchers, the book opens a gate for further research to explore the effects of sponsorship...
Похожие книги
Twentieth Century Fund/Century Foundation, Century Foundation Task Force on the Future of Unions. What's Next for Organized Labor?: Report of the Century Foundation Task Force on the Future of Unions. – М.: , 0. – 0 с. Herbert W. Nickens, Adrienne Y. Stith, Lois Colburn, Clyde H. Evans, Brian D. Smedley, Institute of Medicine, Symposium on Diversity in Health Professions in Honor of Herbert W. Ni. The Right Thing to Do, The Smart Thing to Do: Enhancing Diversity in the Health Professions. – М.: , 0. – 0 с. K. Alec Chrystal, Rupert Pennant-Rea, British Association for the Advancement of Science Section F. Public Choice Analysis of Economic Policy (British Association for the Advancement of Science Books). – М.: , 0. – 0 с. Frank Ackerman, David Kiron, Neva R. Goodwin, Jonathan M. Harris, Kevin P. Gallagher, Program for the Study of Sustainable Change and Development. Human Well-Being and Economic Goals (Frontier Issues in Economic Thought, Vol 3). – М.: , 0. – 0 с. Ian R. Bowler, C. R. Bryant, C. Cocklin, Chris Cocklin, International Geographical Union Commission on the Sustainability of R. The Sustainability of Rural Systems - Geographical Interpretations. – М.: , 0. – 0 с. Peg Pickering, Jonathan How to Make the Most of Your Workday Clark. How to Make the Most of Your Workday. – М.: , 0. – 0 с. Susan A. Resetar, Frank A. Camm, Jeffrey A. Drezner, Rand Corporation, United States Dept. of Defense Office of the Secretary of Defense, National Defense Research Institute. Environmental Management in Design: Designs from Volvo and Hewlett-Packard for the Department of Defense. – М.: , 0. – 0 с. Dag Harald Claes, Dag Harald Claes ARENA: Advanced Research on the Europeanisation of the Nation-State. The Politics of Oil-Producer Cooperation. – М.: , 0. – 0 с. Mike Parnwell, Raymond L. Bryant, Michael J. G. Parnwell, Association of South-East Asian Studies in the United Kingdom. Environmental Change in South-East Asia: People, Politics and Sustainable Development (Global Environmental Change Series). – М.: , 0. – 0 с. Workshop on the Life of a Process Model--From Conception to Action, S. Macchietto, S. P. Asprey. Dynamic Model Development: Methods, Theory and Applications (Computer-Aided Chemical Engineering). – М.: , 0. – 0 с. State of the Art of Research in International Marketing Conference. Handbook of Research in International Marketing. – М.: , 2003. – 0 с. Sharan Jagpal, with the assistance of Shireen Jagpal. Fusion for Profit: How Marketing and Finance Can Work Together to Create Value. – М.: , 2008. – 664 с. Committee on the Significance of International Transport of Air Pollutants, National Research Counci. Global Sources of Local Pollution: An Assessment of Long-Range Transport of Key Air Pollutants to and from the United States. – М.: , 2010. – 225 с. Committee on Forefronts of Science at the Interface of Physical and Life Sciences, National Research. Research at the Intersection of the Physical and Life Sciences. – М.: , 2010. – 102 с. The Run of the. The Run of the House. – М.: , 1993. – 0 с. The Centre for Public Law at the University of Cambridge. Constitutional Reform in the United Kingdom. – М.: , 2011. – 144 с. The Editors of Hamptons Cottages and Gardens. Hamptons Havens : The Best of Hamptons Cottages and Gardens. – М.: Bulfinch, 2005. – 192 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Таня, 20.01 Добрый день Юлия. Я работу получила, спасибо большое (мне работа очень понравилась, вы гений :) ) Напишу вам результат после проверки ее моим руководителем. Спасибо.
