EWOM and the 3W's Год выпуска: 2014Автор: A. Mohammed Abubakar and Mustafa IlkanИздательство: LAP Lambert Academic PublishingСтраниц: 72ISBN: 9783659504532Описание Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide to access the right information, at the right time and place.
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