Год выпуска: 2010 Автор: Faustino Taderera Издательство: LAP Lambert Academic Publishing Страниц: 460 ISBN: 9783838370330
Описание
Faustino Taderera, the celebrity and towering figure, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." This book, The Marketing Manager’s Guide, his 23th book, is a companion for top marketing executives in "The Kitchen Cabinet," and covers, among others, topics such as:- status of world economy; marketing plans; strategies for the 4 Ps; sales management; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; tendering; Ansoff Product-Growth Matrix; the BCG Matrix, Porter’s generic strategies; Faustino Taderera is now one of the world’s most eminent and distinguished researchers consulting for the UN and EU and top world governments. Faustino always says, "I am the Socrates,...
