Consumer Behavior of Male and Female Fans towards Women''s Football Год выпуска: 2011Автор: Alan StrideИздательство: LAP Lambert Academic PublishingСтраниц: 72ISBN: 9783844319118Описание The reputation of women''s football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the women''s game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for women''s football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Women''s game. ...
Похожие книги
Lowell Turner, Harry Katz, Richard Hurd, Harry C. Katz, Richard W. Hurd, New York State School of Industrial and Labor Relations. Rekindling the Movement: Labor's Quest for Relevance in the Twenty-First Century (Frank W. Pierce Memorial Lectureship and Conference Series, No. 11). – М.: , 0. – 0 с. Peter Boone, Stanislaw Gomulka, Richard Layard, P. R. G. Layard, London School of Economics and Political Science Centre for Economic P. Emerging from Communism: Lessons from Russia, China, and Eastern Europe. – М.: , 0. – 0 с. Deni Elliott, Judy E. Stern, Institute for the Study of Applied and Professional Ethics. Research Ethics: A Reader. – М.: , 0. – 0 с. National Academy of Engineering and Commission on Behavioral and Socia. People and Technology in the Workplace. – М.: , 0. – 0 с. David Card, Richard Blundell, Richard B. Freeman, London School of Economics and Political Science Centre for Economic P, David E. Card. Seeking a Premier Economy: The Economic Effects of British Economic Reforms, 1980-2000 (National Bureau of Economic Research). – М.: , 0. – 0 с. NATO Advanced Research Workshop on Science for Reduction of Risk and s, Alik Ismail-Zadeh. Risk Science and Sustainability: Science for Reduction of Risk and Sustainable Development for Society (NATO SCIENCE SERIES II MATHEMATICS, PHYSICS AND CHEMISTRY). – М.: , 0. – 0 с. Jeffrey A. McNeely, International Union for Conservation of Nature and Natural Resources, Ve World Congress on National Parks and Protected Areas 1992 Caracas. Expanding Partnerships in Conservation. – М.: , 0. – 0 с. Arch G. Woodside, G. I. Crouch, J. A. Mazanec, M. Oppermann, M. Y. Sakai, A. G. Woodside, Hospitality, and Leisure Society of Consumer Psychology of Tourism. Consumer Psychology of Tourism, Hospitality and Leisure. – М.: , 2000. – 387 с. Us Department of Housing and Urban Devel, Donna E. Shalala. The Conversion of Rental Housing to Condominiums and Cooperatives: A National Study of Scope, Causes and Impacts. – М.: , 0. – 0 с. Office of Management and Budget (U.S.). Budget of the United States Government, Fiscal Year 2004. – М.: , 2003. – 0 с. Office of Management and Budget (U.S.). Budget of the United States Government, Fiscal Year 2005: Historical Tables (Historical Tables Budget of the United States Government). – М.: , 2004. – 0 с. Institute of Management and Administrati. Cost Reduction and Control Best Practices : The Best Ways for a Financial Manager to Save Money (Wiley Best Practices). – М.: , 2005. – 0 с. National Association of Industrial and Office Properties. 2008-2009 NAIOP Compensation Report. – М.: , 2008. – 123 с. Committee on Forefronts of Science at the Interface of Physical and Life Sciences, National Research. Research at the Intersection of the Physical and Life Sciences. – М.: , 2010. – 102 с. Institute of Management and Administration (IOMA). Cost Reduction and Control Best Practices. – М.: , 2005. – 544 с. Jamie Charlebois and Andrew Fanning. First Forays In International Development. – М.: LAP Lambert Academic Publishing, 2013. – 108 с. Md. Salah Uddin Rajib and Luo Fan. Performance Evaluation Methods and Employee Work Behavior. – М.: LAP Lambert Academic Publishing, 2013. – 108 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Серафим (При заказе следующих работ), 25.08 Большое спасибо за прошлогодний цикл работ. Все получилось замечательно. Чуть позже скину еще две темы. С Вами приятно иметь дело :) Между прочим... по секрету одна из тем будет такая же противная. Но Вы же умница, Вы справитесь :))
