The Effectiveness of Advertisements on Toothpaste Industry Год выпуска: 2013Автор: Jayadev SahooИздательство: LAP Lambert Academic PublishingСтраниц: 100ISBN: 9783659172885Описание In today's business world, there is fierce competition among different brands of toothpastes. The primary aim of a company is to sell the products to the customers. The problem here is, "why should a consumer buy a particular brand of toothpaste?" Here, the author has analyzed five toothpaste brands, namely, Colgate, Close Up, Babool, Vicco and Pepsodent. Out of the five, which brand is most preferred by customers? Why should a customer patronage a particular brand? In order to attract the customers towards the products, which kind of media is preferable? Since there are innumerable ways to advertise the products, the author has tried his level best to show through empirical studies that TV is the most effective media for advertisements of toothpaste industry, followed by the Internet. The advertisements endorsed by celebrities/cricketers and eye-catching taglines could affect the consumers and increase the sale of the products. This book will immensely help the students of...
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Людмила Спасибо, Мариночка, за поддержку! Я в любом случае считаю, что труд должен быть оплачен. Поэтому в конце этой "драмы" я вышлю деньги обязательно!
