Social Network Sites- A Tool for Advertising in the Consumer Market Год выпуска: 2013Автор: Charles TurksonИздательство: LAP Lambert Academic PublishingСтраниц: 60ISBN: 9783659448584Описание The advent of Social Networks has affected consumers' preferred information sources. Advertising aims at meeting consumers at their preferred location and then communicating firm-value. This book assesses the Ghanaian Consumers' use of Social Networks as well as their reaction towards advertising on this medium. This informs firms and advertising agencies on the appropriate medium or mix of which to use in reaching the relevant markets.
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