The Impact of Economic Condition on Consumer Buying Behaviour
Год выпуска: 2014 Автор: Jason Nurjadi Издательство: LAP Lambert Academic Publishing Страниц: 128 ISBN: 9783659641916 Описание Case Study of PT. Mercedes-Benz Indonesia. This book examines the consumer behaviour of Mercedes-Benz sedans before and during the global financial crisis hit the automotive industry in Indonesia. Run Chart and paired sample t-test are used to identify any statistically significant patterns in the behaviour. Surprisingly, even though global financial crisis emerges and the purchasing power is declining, sales of Mercedes-Benz sedans increase
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Михаил, 18.06 Хочу выразить Вам от всей души благодарность за помощь в написании диплома, за достаточно оперативную работу! Защитился на 4.