The Place of Internal Equity in Customer Relationship Management Год выпуска: 2012Автор: Theophile Bindeoue NasseИздательство: LAP Lambert Academic PublishingСтраниц: 88ISBN: 9783847305637Описание This book emphasizes the effects of internal equity on customers’ satisfaction and their intentions of re-purchasing. It is a survey within the "Language Learning and Translation center" which investigate the concept of equity in the process of customer relationship management in marketing. This research thus connects various concepts as internal equity, customer satisfaction and their intentions of re-purchasing. It is thus to say that nowadays the practice of an ethical marketing is vital to companies’ survival. It confirms the equity theory Underlined by URBAIN (1979); KOTLER and DUBOIS (2003); Morisson (2005). It is also a geomarketing tool since it helps to understand marketing and communication practices in Africa especially in West –Africa region. It is thus a book which may be interesting to national and international Marketing, Sales, and Communication managers investing in Africa to better understand their customers in order to adapt and personalize their products or their...
Похожие книги
Twentieth Century Fund/Century Foundation, Century Foundation Task Force on the Future of Unions. What's Next for Organized Labor?: Report of the Century Foundation Task Force on the Future of Unions. – М.: , 0. – 0 с. K. Alec Chrystal, Rupert Pennant-Rea, British Association for the Advancement of Science Section F. Public Choice Analysis of Economic Policy (British Association for the Advancement of Science Books). – М.: , 0. – 0 с. Ian R. Bowler, C. R. Bryant, C. Cocklin, Chris Cocklin, International Geographical Union Commission on the Sustainability of R. The Sustainability of Rural Systems - Geographical Interpretations. – М.: , 0. – 0 с. Susan A. Resetar, Frank A. Camm, Jeffrey A. Drezner, Rand Corporation, United States Dept. of Defense Office of the Secretary of Defense, National Defense Research Institute. Environmental Management in Design: Designs from Volvo and Hewlett-Packard for the Department of Defense. – М.: , 0. – 0 с. Dag Harald Claes, Dag Harald Claes ARENA: Advanced Research on the Europeanisation of the Nation-State. The Politics of Oil-Producer Cooperation. – М.: , 0. – 0 с. International Symposium in Economic Theory and Econometrics 1996 univ, Carl Chiarella, Steve Keen, Robert Marks, Hermann Schnabl. Commerce, Complexity, and Evolution: Topics in Economics, Finance, Marketing, and Management : Proceedings of the Twelfth International Symposium in E ... Symposia in Economic Theory and Econometrics). – М.: , 0. – 0 с. Douglas Arner, Say H. Goo, Zhongfei Zhou, S. H. Goo, University of Hong Kong Asian Institute of International Financial Law. International Financial Sector Reform: Standard Setting and Infrastructure Development (International Banking, Finance, and Economic Law). – М.: , 0. – 0 с. Michael D. Hughes, James H. Taggart, J. H. Taggart, Academy of International Business Uk Chapter Conference 2000? univers. International Business: European Dimensions (Academy of International Business Series (New York, N.Y.).). – М.: , 0. – 0 с. International Conference on the Conduct of Monetary Policy, Jin-Lung Lin, Jia-Dong Shea, Chung-Shu Wu, Gerald P., Jr. Dwyer, Gerald P. Dwyer. Monetary Policy and Taiwan's Economy (Academia Studies in Asian Economies Series). – М.: , 0. – 0 с. Committee on the Significance of International Transport of Air Pollutants, National Research Counci. Global Sources of Local Pollution: An Assessment of Long-Range Transport of Key Air Pollutants to and from the United States. – М.: , 2010. – 225 с. Committee on Forefronts of Science at the Interface of Physical and Life Sciences, National Research. Research at the Intersection of the Physical and Life Sciences. – М.: , 2010. – 102 с. The Editors of Black Issues in Higher Education. The Unfinished Agenda of Brown v. Board of Education. – М.: , 2004. – 256 с. The Editors of Black Iissues in Higher Education (BIHE). The Unfinished Agenda of the Selma–Montgomery Voting Rights March. – М.: , 2005. – 240 с. ICAA (The Institute of Chartered Accountants in Australia). Financial Reporting Handbook 2008. – М.: , 2008. – 0 с. ICAA (The Institute of Chartered Accountants in Australia). Financial Reporting Handbook 2010. – М.: , 2010. – 1992 с. ICAA (The Institute of Chartered Accountants in Australia). Auditing and Assurance Handbook 2010. – М.: , 2010. – 0 с. The Editors of Hamptons Cottages and Gardens. Hamptons Havens : The Best of Hamptons Cottages and Gardens. – М.: Bulfinch, 2005. – 192 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Дарья Спасибо Вам большое за помощь и оперативность Вашу.
