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The impact of E-Marketing Practices on Marketing Performance



Год выпуска: 2012
Автор: Hatem El-Gohary,. Cairo University, Egypt and . Birmingham City University, UK
Издательство: LAP Lambert Academic Publishing
Страниц: 536
ISBN: 9783848412600
Описание
This book explores and analyse the different factors affecting the adoption of Electronic Marketing by industrial and trading small business enterprises. It aims to develop and test a theoretical model that can help to understand and interpret the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This book builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research that has been conducted on E-Marketing in a small business context. This book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by small business enterprises as opposed to large companies. Overall as the theory in the field of E-Marketing is...


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Мария, здравствуйте, спасибо огромное, что не подвели меня! Сейчас сижу, читаю вашу работу. Мне нравится