A STUDY OF FIRM INTEGRATION AND SUPPLY CHAIN ORIENTATION Год выпуска: 2011Автор: INDA SUKATI and Abu Bakar Abdul HamidИздательство: LAP Lambert Academic PublishingСтраниц: 184ISBN: 9783844397345Описание Supply chain management has become an important issuein any business organization. Organizations arefacing increasing competitive pressure with respectto prices, delivery, quality, variety and innovationof products and services. In order to respond tothese challenges, organizations require an integratedsupply chain. The purpose of this research is topresent the relationship between firm integration andsupply chain orientation. This study also determineswhether supporting technology moderates therelationship between internal and external firmintegration and supply chain orientation.
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