The Aestheticisation Of Architecture Год выпуска: 2010Автор: Bisera GondevskaИздательство: LAP Lambert Academic PublishingСтраниц: 60ISBN: 9783838349367Описание As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the business of constructing a sound structure but equally so in the business of identifying a particular demand & responding to a target market. With this in mind it is not at all surprising that modern advertising techniques are being applied to sell architecture in the same way that they are used to sell the average breakfast cereal. This book, therefore, provides a study into how far modern architecture relies on advertising, & furthermore, how desired ideologies are communicated through image association. The book also questions the effects of modern communication methods on the final product. Does a great advertising campaign transcribe to good architecture? What happens when great architecture is not strongly advertised? Taking into account image application methods & ...
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Алексей Виталя, привет. Ну вот, наконец-то свершилось! Сдал на отлично! Больше переживал. Моя (наша) работа после вашего сопровождения была признана как самая оригинальная и самая подробная (благодаря стилю моего знакомого из Пензы). Защита длилась почти час и под конец у меня открылось такое красноречие, что у комиссии толком и не нашлось вопросов.
