Marketing for Hospitality and Tourism (4th Edition) Год выпуска: 2005Автор: Philip Kotler, John T. Bowen, James C. MakensИздательство: Страниц: 960ISBN: 0131193783Описание This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. PART 1: Understanding the Hospitality and Tourism Marketing Process – Introduces the concept of hospitality marketing and its importance. PART 2: Developing Hospitality and Tourism Marketing...
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Сергей Здравствуйте, Светлана! Я так Вас и не поблагодарил за качественную консультацию и работу после вашего сопровождения... Спасибо Вам огромное! Я защитился на "отлично". Даже поступали вопросы о том, не проходил ли я там практику :) Светлана! Вы все еще продолжаете консультировать, или больше не будете этим заниматься? - Я спрашиваю потому, что если меня кто-нибудь будет спрашивать - я обязательно буду рекомендовать Вас. Еще раз спасибо! Всего Вам самого наилучшего!
