Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators) Год выпуска: 2006Автор: Mark WeinerИздательство: Страниц: 272ISBN: 0787982792Описание Using dozens of case studies from well-known companies such as General Electric,A FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers aA research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Похожие книги
Cyndi Crother, The Crew of World-Famous Pike Place Fish. Catch! A Fishmonger's Guide to Greatness. – М.: , 0. – 0 с. Twentieth Century Fund/Century Foundation, Century Foundation Task Force on the Future of Unions. What's Next for Organized Labor?: Report of the Century Foundation Task Force on the Future of Unions. – М.: , 0. – 0 с. K. Alec Chrystal, Rupert Pennant-Rea, British Association for the Advancement of Science Section F. Public Choice Analysis of Economic Policy (British Association for the Advancement of Science Books). – М.: , 0. – 0 с. Ian R. Bowler, C. R. Bryant, C. Cocklin, Chris Cocklin, International Geographical Union Commission on the Sustainability of R. The Sustainability of Rural Systems - Geographical Interpretations. – М.: , 0. – 0 с. Peg Pickering, Jonathan How to Make the Most of Your Workday Clark. How to Make the Most of Your Workday. – М.: , 0. – 0 с. Dag Harald Claes, Dag Harald Claes ARENA: Advanced Research on the Europeanisation of the Nation-State. The Politics of Oil-Producer Cooperation. – М.: , 0. – 0 с. Susan Jaderstrom, Leonard Kruk, Joanne Miller, Susan W. Fenner, Leonard B. Kruk, International Association of Administrative Professionals. Complete Office Handbook: The Definitive Reference for Today's Electronic Office. – М.: , 0. – 0 с. From the editors of Kiplingers Personal Finance Magazine. Financing College: How Much You'll Really Have to Pay and How to Get the Money (Financing College). – М.: , 2005. – 336 с. Committee on Forefronts of Science at the Interface of Physical and Life Sciences, National Research. Research at the Intersection of the Physical and Life Sciences. – М.: , 2010. – 102 с. The Run of the. The Run of the House. – М.: , 1993. – 0 с. Edited by Katja S. Ziegler, Denis Baranger and Anthony W. Bradley. Constitutionalism and the Role of Parliaments. – М.: , 2011. – 284 с. The Editors of Hamptons Cottages and Gardens. Hamptons Havens : The Best of Hamptons Cottages and Gardens. – М.: Bulfinch, 2005. – 192 с. Husham A. Al-janabi,Kais T. Shlash and Mohammed Y. Fattah. The Behavior of Bounded Foundations on Sandy Soil. – М.: LAP Lambert Academic Publishing, 2014. – 160 с. Eric-Jan van den Ouden,Dr.ir. A.L. Schwab and Ir. J.D.G. Kooijman. Inventory of bicycle motion for the design of a bicycle simulator. – М.: LAP Lambert Academic Publishing, 2011. – 124 с. S. Nakkiran,V. Natarajan and Getachew Gobena. Perception of Coffee producers on the Impact of Climate change. – М.: LAP Lambert Academic Publishing, 2015. – 68 с. S. M. Arif Mahmud and Zahidul Islam. The Impact of Internet Culture on Urban Bangladesh:. – М.: LAP Lambert Academic Publishing, 2012. – 128 с. Sandeep S.,T. Shivaram Shetty and Bharathi M. B. Quinsy tonsillectomy. – М.: LAP Lambert Academic Publishing, 2012. – 72 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Вера, 13.04 Посмотрела я работу. В принципе все хорошо, мне нравится. Нормативная часть мне ОЧЕНЬ понравилась, 1.3 тоже хорошо!!!Спасибо. Я понимаю и уважаю ваш труд
