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The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next



Год выпуска: 2005
Автор: Robyn Waters
Издательство:
Страниц: 144
ISBN: 1591840910
Описание
According to Robyn Waters, it's a myth that trends can only be spotted early by A?berhip Bohemian types who are ever so much cooler than everyone else. She ought to know. As Target's former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today she consults for many different companies to help them stay ahead of the curve. The Trendmaster's Guide features her favorite tips and examples for understanding and anticipating trends. Every letter from A to Z offers an insight to help readers navigate the unknown and prepare for whatever their costomers want next. It's a quick read that packs a lot of insight between "A is for antennae" and "Z is for Zen." Anyone can use the tools in The Trendmaster's Guide to become more aware of the world around them. Even if you weren't born with a trendspotting bone in your body, you don't have to be a follower forever. No one...


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Katia
Юля, спасибо вам за консультацию! То, что я читаю, мне лично нравится. Надеюсь, руководитель со мной тоже будет согласен. Кстати, вы пишете с использованием его любимых слов во многих случаях, вы с ним случайно не знакомы?! ;-)