Год выпуска: 2005 Автор: Gary Ferraro Издательство: Страниц: 224 ISBN: 0131927671
Описание
The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing. KEY TOPICS : It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person. MARKET : For cross-cultural trainers and human resources personnel.
Марина, вчера защитила диплом!!!!! Хочу вам сказать огромнейшее спасибо за проделанную работу!!!! Я так же как и прежде буду рекомендовать вас своим друзьям. Спасибо еще раз. До свидания )))