Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.)
Год выпуска: 2006
Автор: Jill DychA©, Evan Levy
Издательство:
Страниц: 320
ISBN: 0471916978
Описание Praise for Customer Data Integration "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill DychA© is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill DychA©'s new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on... |
Похожие книги - Financial Correspondents of the New York Times. The New Rules of Personal Investing: The Experts' Guide to Prospering in a Changing Economy. – М.: , 0. – 0 с.
- Mordechai Elihau Kreinin, Anniversary Conference of the Canada-U.S. Free Trade Agreement 1998 m. Building a Partnership: The Canada-United States Free Trade Agreement. – М.: , 0. – 0 с.
- Graham Pyatt, M. Ward, G. Pyatt, Michael Ward, Frederick Morton State of the Poor Eden. Identifying the Poor. – М.: , 0. – 0 с.
- T. Parthasarathy, B. Dutta, J. A. M. Potters, T. E. S. Raghaven, D. Ray, A. Sen, Bangalore Indian Institute of Science, Indian Statistical Institute, Jawaharlal Nehru Centre for Advanced Scientific re. Game Theoretical Applications to Economics and Operations Research (Theory and Decision Library. Series C, Game Theory, Mathematical Programming, and Operations Research, Vol 18). – М.: , 0. – 0 с.
- The Editors of Career Press, Career Press Inc. Resumes! Resumes! Resumes!: Top Career Experts Show You the Job-Landing Resumes That Sold Them. – М.: , 0. – 0 с.
- P. A. Walker, Commission of the European Communities. Safety of Driving Operations. – М.: , 0. – 0 с.
- Christian A. Kull, Univ of Chicago Pr. Isle of Fire: The Political Ecology of Landscape Burning in Madagascar (UNIVERSITY OF CHICAGO GEOGRAPHY RESEARCH PAPERS). – М.: , 0. – 0 с.
- Garth L. Mangum, Stephen L. Mangum, Andrew M. Sum, Andrew Sum, Sar A. Programs in Aid of the Poor Levitan. The Persistence of Poverty in the United States. – М.: , 0. – 0 с.
- Dag Harald Claes, Dag Harald Claes ARENA: Advanced Research on the Europeanisation of the Nation-State. The Politics of Oil-Producer Cooperation. – М.: , 0. – 0 с.
- Congressional Budget Office, Congress of the United States. The Economics of Climate Change: A Primer. – М.: , 0. – 0 с.
- Jens O. Riis, Riitta Smeds, Rik Van Landeghem, Ifip Tc5, Wg 5.7 Special Interest Group on Integrated Production Manage, European Group of University Teachers for Industrial Management. Games in Operations Management. – М.: , 0. – 0 с.
- Political Economy of the World-System Conference 2001 Virginia Polyte. Emerging Issues in the 21st Century World-System (Contributions in Economics and Economic History, No. 230). – М.: , 2003. – 0 с.
- State of the Art of Research in International Marketing Conference. Handbook of Research in International Marketing. – М.: , 2003. – 0 с.
- Editors of the New Strategist. The American Marketplace: Demographics And Spending Patterns (American Marketplace). – М.: , 2005. – 0 с.
- Editors of the British Film Institute. Broadcasting & Telecomms. – М.: , 2008. – 0 с.
- The Run of the. The Run of the House. – М.: , 1993. – 0 с.
- Match of the Day Magazine. Match of the Day Annual 2013 (Annuals 2013). – М.: , 2012. – 96 с.
Образцы работ
Задайте свой вопрос по вашей теме
|
|
|
