Год выпуска: 2004 Автор: Regina E. Lundgren, Andrea H. McMakin Издательство: Страниц: 453 ISBN: 1574771426
Описание
When health, safety, or environmental risks take center stage, communicating risk information can be a daunting challenge. The increased visibility of global terrorism and other catastrophic emergencies underscores the potential for human tragedy -- along with economic, social, and political consequences. Communication must be targeted, understandable, and effective without inadvertently provoking hostility and mistrust. For 10 years, Risk Communication, a handbook of strategies and guidance for conveying risk information effectively, has proved to be a valuable resource on areas such as current laws, stakeholder participation methods, and working with the news media. This significantly expanded third edition contains all new sections on communicating about acts of bioterrorism and other emergencies, developing messages, and using facilitated deliberation and alternative dispute resolution methods. Sections on using technology in communication, choosing visuals, understanding stigma...
